As the nation watches Hurricane Florence prepare to hit North and South Carolina on Friday, one of the largest beer manufacturers in the United States is taking action the best way it knows how. Earlier this week, Anheuser-Busch In Bev to once again forego brewing beer at two factories and instead focus on canning drinking water – 300,000 cans of water, to be exact. The company will send those cans, in six truckloads, to North Carolina, South Carolina and Virginia to aid the storm’s victims.
For the last two days, the area has made preparations to brace for what has the potential to be a historic storm, the likes of which the United States has only seen a handful of times, and with a mass exodus taking place, there’s nothing left to do but hope the meteorologists are wrong. Anheuser-Busch, which is the world’s largest brewer, is very familiar with this section of the country, calling two nearby areas home, with breweries in Cartersville, Georgia and Williamsburg, Virginia, so the company will undoubtedly be paying close attention to the storm, focused on employee and community well-being.
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This year, our Budweiser @SuperBowl commercial, was more than just an ad. It was a celebration of our employees, and a commitment to doing more to support our communities in times of need. Today, we are delighted to announce that we are officially delivering on that promise. Our Fort Collins Brewery has been upgraded and will now officially join our Emergency Water Donation Program, enabling us to deliver emergency drinking water even more quickly—from coast to coast. . . . #AnheuserBusch #CSR #NFL
The emergency drinking water will be sent to Anheuser-Busch wholesaler partners Carolina Eagle, KW Beverage and R.A. Jeffreys, who will then work with the American Red Cross, the South Carolina National Guard as well as other local partners to distribute the water to those in need. According to the brewer, it has worked with the American Red Cross to provide more than 79 million cans of water to communities affected by natural disasters nationwide since 1988 – even promoting its most recent efforts in helping send drinking water to Puerto Rico with a touching commercial during last year’s Super Bowl.
“Putting our production and logistics strengths to work by providing safe, clean drinking water is the best way we can help when disasters strike,” CEO Michel Doukeris said.
Hurricane Florence is expected to make landfall near the North Carolina and South Carolina state line as a Category 2 hurricane, with wind gusts over 100 mph in certain spots, and head west towards Raleigh. It’s expected to dump between 30 and 40 inches of rain in some areas, which could result in an unbelievable amount of damage. The storm is expected to cause almost $27 billion in damages caused by both wind and water.
Good on you, Anheuser-Busch, for helping those in need. This Bud’s for you!