One of the greatest things about sugary cereals like Cinnamon Toast Crunch is that the residual flavor always ends up in the milk and now the company that owns the popular cereal is releasing a way to add that sugary goodness to not just your milk but some of your favorite desserts as well.
B&G Foods announced recently on its social media that the New Jersey-based company is releasing “Cinnadust Seasoning Blend” – the first seasoning to capture the essence of the popular cinnamon flavored cereal. Available beginning Sept. 1 exclusively at Sam’s Club stores nationwide, the product will eventually expand into grocery stores and online retailers sometime next year. But what is it that makes this seasoning different then the other cinnamon-sugar blends that are currently available?
The Cinnamon Toast Crunch version is more complex than traditional cinnamon-sugar blends because it blends in notes of caramel, vanilla and graham flavors, much like the cereal, so it’s not a straight-ahead cinnamon-sugar combination. It’s the first time an official version of the blend has been released, opening up a world of opportunities, from desserts to toast, coffee, milk and even a little sprinkle on the cereal for an added oomph.
“Families are increasingly experimenting with spices and seasonings in the kitchen and Cinnamon Toast Crunch Cinnadust Seasoning Blend is our latest category innovation,” said B&G Foods Executive Vice President and Chief Commercial Officer, Jordan Greenberg, in a statement. “Cinnadust Seasoning Blend gives families the opportunity to add the iconic breakfast cereal flavor — and a little bit of nostalgia — to any food or beverage.”
Introduced in 1984 by General Mills, Cinnamon Toast Crunch was created by scientist John Mendesh and General Mills assistant product manager Elisabeth Trach after receiving the idea from a radio contest inviting listeners to create their best idea for a cereal. Over the years, it’s led to a bunch of spin-offs, the most popular of which was French Toast Crunch, though it was discontinued back in 2006. It also sparked several other products like a Cinnamon Toast Crunch coffee creamer and ice cream.
The 13.75-ounce bottle will retail for $5.48 and the cereal’s social media post claims it’s “the seasoning you never knew you needed” but that’s not true – we dreamed of this idea when we were kids!