There’s a new kind of beer coming to Colorado, one that promises will cause intoxication without all of the typical hangover symptoms, such as headaches. Brewer Keith Villa, who gained recognition at MillerCoors when he developed Blue Moon Belgian Wheat in 1995 amidst his 32 years with the company, is launching three marijuana-infused brews that’ll only be available in Colorado. The release will be under Villa’s new brewing company, Ceria Beverages – deriving from the university campus of the same name in Belgium where he became one of the few people in the world to receive a doctorate in brewing science. And he hopes to once again change the craft beer landscape.
“I’m ready to introduce another high-impact brand to the industry again, this time with a new line of custom cannabis-infused craft beers,” Villa said in a statement. “Today, the opportunity and the demand are here, inviting Americans to enjoy a more social way of consuming cannabis – by drinking rather than by smoking it or through ingestion of edibles. Ceria will be brewed just like an alcoholic craft beer to maintain its beer taste and aroma, but will then be de-alcoholized prior to the infusion of cannabis.”
That’s right, the beer will contain no alcohol but will be infused with marijuana formulas that were created to mirror the characteristics of booze and its creator believes it’ll affect drinkers at the same rate. The trend of infusing marijuana in different food and drinks has become a significant recently in states like Colorado, Washington and Massachusetts – where the drug has recently been decriminalized. According to sources, marijuana-infused foods take about an hour to enter your system and kick in and that can lead to difficulties when it comes to users precisely dosing themselves.
Of course, there are several brews on the national market claiming to be marijuana flavored, that’s nothing new, but do not contain Tetrahydrocannabinol, or THC, a psychoactive chemical found in the plant that causes users to get high. That’s because federal law prohibits incorporating the leaf into an alcoholic beer.
But Villa’s concoction, since it doesn’t contain any alcohol, isn’t a traditional beer and, thus, does not fall under the federal ban. Locally, in Colorado, there are other competing marijuana-infused beers as well as powders to sprinkle on food or mix in with drinks but, because the brewer is working with Ebbu, a Colorado-based company that specializes in analyzing marijuana compounds, it could allow for beers that offer different moods or feelings, such as relaxation or euphoria, when consumed. It’s been a couple of years in the making – with plenty of blind testing – for Ebbu to perfect the formula. Villa plans to incorporate a top quality craft beer taste with the drink and there will be three strengths – light, regular and full-bodied.
Let’s not forget, like all beer, consumers might be at least 21 years of age.