No beer company is more synonymous with Kansas City than Boulevard Brewing and to further cement roots in Missouri’s largest city, it’s teaming up with one of the area’s biggest artists – Tech N9ne.
The two, with the help of Strange Music, have created a special collaboration beer that celebrates Kansas City pride. Bou Lou, an unfiltered wheat beer bursting with flavors of coconut and pineapple, will be a limited summer release, debuting at the brewery’s Boulevardia festival, which takes place in mid-June in KC’s Stockyards District and, of course, Tech N9ne will be there to show off the beer described as “a party in a can.” The 5.5% alcohol by volume beer will be available in a four pack of pounder cans and it consists of a light to medium body, a sweet bready malt flavor and a minimal hoppy bitterness – perfect for warm days.
Boulevard got its start two decades before the platinum recording artist, though the two shared similar paths to success – all the reason to celebrate these two Kansas City staples. While both were around for quite some time, it wasn’t until the mid-2000s that the two hit their strides, with Boulevard expanding exponentially and creating Tank 7, a beer that would ultimately earn the title of America’s No. 1 Selling Saison, and the hip-hop mogul releasing Caribou Lou, a platinum record and his bestselling to date. The similarities don’t stop there. Tech N9ne collaborated with some of music’s biggest names, such as Eminem and Kendrick Lamar, while the brewery was working with smaller local breweries, which helped lead to a one-of-a-kind partnership with the Kansas City Royals as the “Official Craft Beer” partner.
“This is an alliance that had to happen,” said Boulevard President Jeff Krum in a statement. “Working with Tech and the Strange Music team has been a real privilege. Their creativity, attention to detail and commitment to excellence made it clear to all of us why they’ve achieved such remarkable and sustained success.”
The idea for Lou Bou came from the fans of Tech N9ne, some of which work at the brewery, and it really took little coercing from Boulevard to get it done. According to Strange Music’s CEO Travis O’Guin, the group has only collaborated with two companies in it’s almost two decade existence: Monster Energy and Beats By Dre. But something like this just makes sense. Let’s hope the beer tastes a little better than it’s somewhat unusual ingredients might lead us to believe. We can’t help but laugh at Boulevard’s description of Bou Lou, which actually has us wanting to get the party started: