With a new decade comes an increasing trend in craft beer, one some already believe will dominate the landscape for the year ahead – alcohol-free efforts. Breweries such as Brooklyn Brewery and Athletic Brewing Company are capitalizing by creating flavorful, non-alcoholic beer – the ultimate sessionable effort – but one Scottish-based company is taking it to a whole other level.
BrewDog, a multinational brewery that has been a craft beer innovator for a little over a decade with 100 locations worldwide, is opening what it claims is the world’s first alcohol-free beer bar. Set to open this week in central London, BrewDog AF Bar is a pilot location that embraces the growing trend in beer, offering a variety of beer and spirits that are all missing that one key component. To help celebrate the launch, BrewDog is even offering “Drink All You Can Jan” in which drinkers will receive free refills of any BrewDog alcohol-free beer in every UK BrewDog Bar throughout January. It’s an alternative way to celebrating Dry-January, without missing out on social drinking.
But these non-alcoholic brews aren’t the flavorless stuff your grandfather used to drink and BrewDog is proud of what it’s making available at BrewDog AF Bar. The location will feature 15 different taps of alcohol-free craft beer, including two new BrewDog beers: Wake Up Call, a 0.5 percent full-flavored coffee-stout with hints of both coffee and chocolate and Hazy AF, an east coast style IPA that the company claims is “destined to be the juiciest AF beer in town.” Some of the other offerings available include an unfiltered lager, a citra IPA and a raspberry fruit beer. Select take-out non-alcoholic beer offerings will also be available. If beer isn’t your thing, there’s still plenty for you to sip on, including alcohol-free cider from Hawkes Cidery and a variety of delicious cocktails.
Of course, BrewDog AF Bar will also serve it’s typical menu of food, everything from wings to burgers, and it will even opening early for brunch. There’s no indication on whether the company plans to open any additional locations but we’d have to assume that, if it’s successful, we could see copycat locations here in the United States, especially in New York City, where many bars are already featuring several non-alcoholic beers.