Just last year, Paul Newman’s iconic 1979 Datsun 280ZX was put up for sale. The red, white and blue race car, which prominently featured Budweiser’s logo along the front and sides, helped the actor, who was an enormous racing fan, earn a historic win at New York’s Watkins Glen International 40 years ago. Now, to celebrate the historic win, Budweiser just dropped a limited edition collection of vintage-style Budweiser Racing Team apparel inspired by that 1970s-era racing look.
The collection features a red coaches jacket and four different t-shirts, including one with an iconic portrait of P.L. Newman – the name Newman used to enter his first pro race in 1972 – in his Budweiser-branded racing suit and another featuring a straight-ahead view of the 280ZX, which won him the SCCA Production National Championship. There’s also two snapback hats that look like something your grandfather probably wore when mowing the lawn. Priced from $32 to $120, this gear is limited edition and likely won’t last long but the best part about this collection is that a portion of the money will, in typical Newman fashion, go to a good cause.
Proceeds of the apparel will go to the International Motor Research Center, an organization based out of Watkins Glen International that’s primary focus is preserving American motor racing history for future generations. You can purchase it on the company’s website.
Budweiser, which just last month brought Newman’s iconic race car back to Watkins Glen to give fans a chance to witness it do a parade lap around one of the country’s most recognized ovals, also released a short video with the collection that highlights that celebration and the new apparel. They just don;t make them like Newman anymore. This Bud’s for you, P.L. Newman.