It seems like every week there’s a new sneaker dropping but how many of those sneakers can claim to be the work of a 3D printer? Well, Bulleit Frontier Whiskey has partnered with Tangible Creative, a company that uses technology to translate ideas from concepts, and global street artist Kyle Steed to create custom designed, limited edition Bulleit 3D Printed Frontier sneakers.
Officially unveiled this week, the shoe is part of the Bulleit Frontier Works program, a series of projects where the Kentucky-based bourbon manufacturer collaborates with people who are forging the frontier of their craft with a pioneering spirit. Creating sneakers sounds like the furthest thing from making a delicious whiskey but Bulleit has been dabbling with 3D printing for a while now, creating an entirely 3D-printed cocktail lounge – complete with cocktails, bottles and bar – and the company believes sneakers, more particularly fashion, is essential to the bar experience.
3D printing in the shoe industry is still in its infancy and while companies are experimenting with creating products through this process, there’s nothing real concrete at this time, which makes these shoes the first-of-their-kind. Part of the reason has to do with how involved it is to print footwear. These Bulleit sneakers took more than 200 hours to develop and required a machine running an additional 12 straight days to produce.
It was also an interesting process for Steed. The Dallas-based painter and mural artist had never worked with a 3D-printed media before but that wasn’t going to stop Steed, who welcomes change. Steed has also created a mural on the brand’s behalf. It will be displayed with the 3D cocktail lounge, which will have a tour launch party in Dallas on Thursday featuring a complete 3D cultural experience.
It’s unclear at this time how many pairs will be available and how much they will coast. Following the event, these 3D-printed sneakers will be available via Sneaker Politics.