If you’re one of the nearly 1.7 million people who follow Burger King on Twitter, you know that the fast food chain is constantly seeking attention with unique promotions. Well, the company’s latest promotion is targeting the professional hockey community, with the offer of free Whoppers and getting a response.
For more than a decade, Burger King’s mascot, that lifeless mascot-looking king featured in many of the company’s commercials, has given us nightmares, but now it might just do the same for one specific hockey team. On Wednesday afternoon, Burger King tweeted out a photo of a goaltender’s hockey mask, which was painted to look exactly like the king’s head, and said in somewhat of a roundabout way that if a professional hockey goaltender wore it that the company would celebrate by giving the entire crowd its signature burger for free. The end of the tweet wanted Twitter users to nominate a goaltender to don the mask, while including the hashtag #KingAGoalie.
If you’re using the side of logic here, there’s really only one answer – New York Rangers goaltender Henrik Lundqvist. Over the course of his 12-year career in New York, the 36-year-old netminder has earned the nickname “King Henrik” and certainly lived up to that title, winning a slew of awards including including the Vezina Trophy, as the league’s best goaltender, in 2012. Oh, and he’s a shoo-in for the Hockey Hall of Fame, so the king really needs a crown.
Nominations immediately came pouring from hockey fans throughout the United States and the world. Plenty of players and organizations have responded to Burger King’s tweet in the hours following it as well, though Lundqvist and the New York Rangers are nowhere to be found. Many of the responses were from American Hockey League organizations like the Cleveland Monsters, Colorado Eagles, Bakersfield Condors, San Diego Gulls, Milwaukee Admirals but the best came from Andrew Hammond of the NHL’s Minnesota Wild who just so happens to have the nickname “Hamburglar” after the McDonald’s character:
Other NHL-level goaltenders to reply were Cam Johnson of the New Jersey Devils and Mike McKenna of the Philadelphia Flyers, who even tied in a charitable element:
This promotion comes less than a month after Burger King spent like a bajillion dollars to run a commercial during the Super Bowl that featured renowned artist Andy Warhol eating one of their burgers with the accompanying hashtag #EatLikeAndy. We’re not quite sure what tricks Burger King has up its sleeve for this one – stay tuned.