February is the quickest month of the year, both on the calendar and on the race track, as millions of fans get set to watch their favorite Monster Energy NASCAR Cup Series drivers top 200 mph at the Daytona 500 on Feb. 16. This year, Busch Light is giving fans a chance to win something amazing but they will have to be just as fast as Kevin Harvick, the driver of the No. 4 car, and his entire pit crew.
Earlier this week, Busch announced #Pit4Busch, the fastest sweepstakes in NASCAR history, which will give fans across the country the chance to take home a brand-new Ford Mustang. Participating is simple, though fans will have to pay close attention to the No. 4 car throughout the race. Each time Harvick pits during the race, fans will have between 12 and 16 seconds, however long the stop takes, to tweet #Pit4Busch and #Sweepstakes for the chance to win. But these aren’t your plain-looking Mustangs, these vehicles will be fully-wrapped in the classic Busch Light No. 4 paint scheme. Each pit stop will serve as its own sweepstakes, so fans will have multiple chances to win throughout the race.
“Both Busch and Harvick’s #4 car have some of the most loyal and engaged fans in the world. #Pit4Busch is a way to see just how engaged they are during the 500, and reward a few of them with a Busch-branded sports car of their own,” said Daniel Blake, Senior Director of Marketing at Anheuser-Busch, in a statement. “Harvick wastes no time around the track, so this is the fans’ opportunity to show some of their skills too. We can’t wait to see it all come together on race day.”
Don’t worry about forgetting to send the tweet, on race day Harvick’s car will be fitted with a one-of-a-kind #Pit4Busch paint scheme, complete with flames indicating the speed which fans will need to move to earn a chance to win their new car. There’s no time for slackers here. It really kind of highlights how important the strategy of a pit crew is to the overall result of winning a race and the 2007 Daytona 500 champion knows that – and also knows that Busch often likes to think a little outside the box with things.
“You can’t win in NASCAR without a fast, efficient pit crew, and my guys are the best. Fans are going to have to be just as quick this year if they want to take home a new car of their own.” said Kevin Harvick in a statement. “Just like when Busch turned my car into beer cans, made me race in a bright pink car at the All-Star Race and changed Busch to ‘Harvick’ at Dover last year, I’m always amazed at what they come up with. It’s a great way to start the season.”
Just make sure the bathroom breaks and snack runs have been completed and you’re plopped in your favorite seat before the race airs on FOX at 2:30 p.m. EST.