With retro currently being trendy, it’s no surprise companies are either bringing back former products or switching to a throwback look, to more visibly reach 90s kids. These now mid-20s to early-30s consumers, who grew up on Saved by the Bell, 3D Doritos and Squeezeits, are the target demographic consumer and companies are using nostalgia-fueled campaigns to appeal to these adults, many of whom now have children of their own. Betty Crocker joined the comeback parade this week when it announced that a staple snack from decades ago will soon be making a return.
Dunkaroos, the dippable frosting and graham cracker cookie snack, which was a top-level bargaining chip in lunchrooms everywhere in the late 1990s, will be returning to shelves this summer, according to its social media account, to provide an unhealthy sugar rush for kids everywhere. First launched in 1992, Dunkaroos would become as common as the fruit snack and were so popular that Betty Crocker held a contest in 1996 to determine the mascot of the snack, which was ultimately a kangaroo.
Originally, the graham cookies came in five different shapes accompanied by chocolate or vanilla frosting. Within a year, Dunkaroos introduced four new flavors of frosting, including Chocolate Chip, Cinnamon, Peanut Butter and widely-recognized Rainbow Sprinkles. In 2012, the company discontinued the snack in the United States – though it was available in Canada as recently as 2018 – and, like many other unhealthy staples we grew up with to get through the school day, Dunkaroos seemed gone forever.
Thanks to the power of social media, fans have been consistently begging Betty Crocker and its parent company, General Mills, to bring back the snack and, well, they listened. While it’ll excite most who grew up with Dunkaroos, there is a catch. The snack will only feature it’s most popular and requested flavor, at least for now: vanilla cookies and vanilla frosting with rainbow sprinkles. Despite the news of just one returning flavor, people replied to Dunkaroos’ Twitter page losing their minds and the gifs were flying around like crazy, proving it’s still one of the generation’s favorite snacks.
“We’re thrilled to relaunch Dunkaroos in the U.S. after years of it only being available in Canada,” said Jeff Caswell, president of Snacks at General Mills, in a statement. “For those who grew up in the ‘90s, the original cookie-frosting combo represents the taste, color and fun of being a kid during that decade. We know there’s a lot of love for Dunkaroos and fans everywhere have been asking for it. We’re excited to help ‘90s kids relive all the best parts of childhood.”
Now, who do we have to talk to about getting back Butterfinger BBs and Hi-C Ecto Cooler?