As one of our favorite food groups, cereal has long been the fuel that gets us through the day and while our taste in the breakfast staple might have changed, there’s no denying the nostalgia for some of those classic sugary cereals. Those classic, diabetes-in-a-box cereals were all you wanted when strolling the grocery store, especially General Mills’ monster collection – Count Chocula, Boo Berry, FrankenBerry and let’s not forget Fruity Yummy Mummy and Fruit Brute.
What many of us, as kids, wanted to know was just where these monsters came from and what exactly their deal was – we wanted a backstory to these colorfully drawn creatures. Over the years, some of the cereals have disappeared – sorry Fruity Yummy Mummy and Fruit Brute – but the core three remain, with new generations getting a sugar-filled dose of imagination while staring at the creatures on these cereal boxes. Well, General Mills is aware that this is the case and thinks there might be enough popularity with these characters to create a cereal monster cinematic universe. According to Nerdist, General Mills recently launched a website called Work With Monsters, where it appears they’re recruiting to help build content related to the world’s favorite cereal-inspired monsters.
The website, which asks interested parties five questions about themselves, contains a brief question and answer section near the bottom that includes some answers to getting start with the project and there are also several other pages detailing the monsters’ experience with Hollywood, as well as the terms and conditions. All signs seem to point to creating something pretty massive though, which is evident from one sentence: “Now we’re back and ready to work with you to write the next great Hollywood blockbuster.”
This seems like kind of a weird idea to be honest, especially one spearheaded by a cereal company, but in a Hollywood landscape where animated films typically do quite well, why couldn’t this idea work? Remember, Sony Pictures made three Hotel Transylvania films and all of them made significant money at the box office. This potential project could definitely be something right along that vein. At this point, little is actually known about what the cereal company plans to do with these ideas, so we’ll just have to wait and see.
There have certainly been worse ideas for films in the past – we’re looking at you, Angry Birds – so why not give it a try. At least it’s a fresh idea and not another unnecessary reboot. We’ve got your back, General Mills. Now we’re craving a bowl of Count Chocula.