It’s been almost six years since Breaking Bad, the runaway hit starring Bryan Cranston and Aaron Paul about a high school science teacher who becomes a meth dealer, aired its final episode. Fans continue to pine for more of Walter White’s story, even though AMC’s spinoff series Better Call Saul highlights life in New Mexico beforehand, but with a feature film believed to be in the works, the second wave of Breaking Bad hysteria could soon be on the way.
Sony Pictures Television might be trying to get a jump on that hysteria, as the production company behind the Vince Gilligan drama filed several trademarks applications this month with the United States Patent and Trademark Office. These applications indicate plans to produce merchandise related to the film including Schraderbrau, a beer from the series which was made by White’s Drug Enforcement Agent brother-in-law Hank Schrader. Schrader made the beer in his garage, claiming it was “home-brewed to silky perfection” and it played an important part of one episode when – well, we won’t spoil it for those who might have finally started bingeing it. While we’re not sure exactly what type of beer it is, we imagine from the color that it’s a pilsner or some kind of Oktoberfest effort.
Some of those other patent applications include bottle openers and drinking glasses, which means there might be plans to slap the Schraderbrau logo on a number of different things. So, why wait until now to produce a beer from a decade-old show?
It could be part of a marketing plan for the upcoming film, it could be part of a campaign for the latest season of Better Call Saul, which is soon coming to Netflix, or finally those involved just want to squeeze another dime from the franchise, knowing fans would flock to give this beer a try. Whatever the reasoning, we’d gladly give Schraderbrau a try and hope as much effort goes into brewing the beer as the potential marketing. Maybe those involved should link up with a well-established brewery on a national level and brew something with some flavor, yet not overwhelming for even the most casual beer drinker?