Introducing the World’s First Supersport Utility Vehicle

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Over the last several decades, the Sport Utility Vehicle has become a prominent fixture in American culture, leaving both minivans and traditional sedans in the dust.  But within the last several years, the higher-end SUV has become quite prominent and upscale automakers continue to take notice.  (Lamborghini) While many car purists scoff at the idea of manufacturers like Porsche – a company rich in two-door sports car history – for making an SUV but there’s clearly a market out there, evident by the fact that the German-based company sold more than 15,000 of its 2016 model Cayenne SUV in the United States.  But like most things these days, it’s got to be bigger, it’s got to be badder and it has to be faster.

With countless companies pumping out these sporty, luxurious, off-road menaces, the folks at Lamborghini thought it was time to throw their hat in the ring – and earlier this week, it introduced the Urus, which the Italian company is calling the world’s first Supersport Utility Vehicle (SSUV).  It’s not the first SUV the company has introduced to its lineup – it’s had a couple of models, including the LM002 in the early 1990s – but the Urus will be the first of the company’s SUVs to go into mass production, with the hope of pushing Lamborghini’s sales to nearly 7,000 units by 2019. It’ll cost about $200,000.

The 4.0-liter twin-turbocharged V8 engine, which is connected to an eight-speed automatic transmission, offers drivers 641 horsepower and 627 lb-ft torque.  All of that raw power will allow the Urus to go from 0 to 62 mph in just 3.6 seconds and 0 to 124 mph in just 12.8 seconds – topping out at 190 mph.  Those specs will make the Urus the fastest production SUV on the market and with an all-wheel drive system that can deliver up to 70 percent torque to the rear wheels, or 87 percent to the rear, and driver’s can choose from six different modes, matching both the weather and the driving conditions.

(Lamborghini)

Featured in several of the eye-popping colors that we’ve come to expect from Lamborghini, the Urus offers a slick four-door design in the same vein as many of today’s higher-end SUVs. It seats four – though the two in the back seat might be a little cramped – and is marketed as more of a family vehicle.

It remains unclear if some of Lamborghini’s contemporaries will try to upstage the Urus – which will be available in the spring of 2018 – with a SSUV of their own but this vehicle could help define the manufacturer for easily the next decade and could light a spark in this niche market.

Either way, it’s sure to catch a lot of eyes and leave many drooling, as Lamborghini hopes to change the game in high-performance vehicles.  It’s hard to argue that it might be the most badass vehicle of its kind.

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Ed is the co-founder of Dirtfork, a native Philadelphian and an alum of Arizona State University's Walter Cronkite School of Journalism who has freelanced for a number of print and web-based outlets during his career, including seven years with CraveOnline. When he's not interviewing J.J. Watt and riding in an IndyCar with Mario Andretti, Ed enjoys spouting off obscure movie quotes, devouring a great plate of Mexican food and going on adventures with his wife and adopted dog.