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John Krasinski’s Viral YouTube Series Some Good News Sold To ViacomCBS After Reported Bidding War

Photo Courtesy of Feel Good News on YouTube

It started as a way for John Krasinski to share uplifting stories with his fans during the COVID-19 pandemic but the actor’s Some Good News YouTube series led to a viral online trend and a ton of viewers and now, after a massive bidding war, ViacomCBS has purchased it for one of the company’s platforms.

Back on March 25, the star of The Office and Jack Ryan sent out a simple tweet to his almost 2.6 million Twitter followers, asking for feel-good stories using the hashtag #SomeGoodNews.  The response Krasinski received was incredible, so much so the 40-year-old built a makeshift studio in his home and hosted and produced a YouTube series named after the popular hashtag.  In almost two months, the Some Good News YouTube channel amassed more than 2.5 million subscribers, with some episodes getting as many as 17 million views, the most popular of which included reunions of the cast of both The Office and the popular Broadway musical Hamilton.

According to The Hollywood Reporter, CBS All Access will be rebranded this summer and have first dibs on new episodes before moving to the company’s linear networks.  While Krasinski will no longer host Some Good News, he will be an executive producer.

“Could not be more excited and proud to be partnering with CBS/Viacom to be able to bring Some Good News to so many more people!” Krasinski said Thursday in a formal statement. “From the first episode, our goal was to create a news show dedicated entirely to good news. Never did I expect to be joining the ranks of such a historic news organization as CBS.”

THR also reported that Krasinski initially resisted selling the series, even though he received numerous calls after the very first episode went viral.  As it went on, he continued to finance and produce the episodes and corporate sponsors jumped on board with giveaways, making viewers and surprise guests very happy in the process.  It remains unclear who will host the upcoming iteration but if the message is the same, it’ll continue to be a hit. And hopefully a chunk of that money will go to a good cause.