In the early 1980s, Motörhead stormed onto the rock scene, melting the faces of impressionable youth like few bands prior, while eventually going on to sell over 15 million albums worldwide and becoming a trailblazer in the world of heavy metal, procuring legions of fans in every city in the country. Now, almost three years after lead singer Lemmy Kilmister’s death which marked the end of the band, one Michigan brewery wanted to pay homage to the iconic London-based trio with a special brew, one similar to a Motörhead libation that’s already found success throughout much of the world.
Set to be released on June 23, “Röad Crew” is a 6.2% alcohol by volume American IPA from Arcadia Brewing Co. in Kalamazoo and is touted as the official beer of Motörhead. While a similar, 4.5% ABV pale ale version of the beer, brewed and distributed by Camerons, has been available in Europe since 2015, it’s the first time the band has teamed up to bring a Motörhead-inspired beer to the American masses. Camerons found immediate success with the beer, exporting it to over 22 countries and 1,200 locations in its first 12 months. Röad Crew’s release will start out in the Great Lakes portion of the country, before eventually spreading everywhere over time. Creating a beer that’s available globally is something the band had always wanted and this move just makes it more accessible.
“We’re just very proud to realize Lemmy’s and Motörhead’s dream of selling our beer all over the world, OK,” guitarist Phil Campbell said in a YouTube video. “Motörhead for life. This is a stunner.”
According to the press release, Röad Crew is “a crushable, hop-forward India Pale Ale with attitude that showcases a floral and citrusy hop character with just the right amount of malt sweetness.” The brewery also recommends drinking it while listening to Motörhead at a “wonderfully obscene, lawn-killing volume.” It’ll be available in cans, bottles, keg and cask – which is often a rarity.
Founded in 1995 with a 25 barrel batch, Arcadia is nestled in Kalamazoo, a craft beer hot bed that has rock ‘n’ roll ties since it been the original home to Gibson Guitars for more than 80 years. Arcadia will host the official launch of Röad Crew, which will take place on June 23 at 3 p.m. and include a Motörhead tribute band – there’s no word on whether any of the band’s surviving members will appear.