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Olympics Broadcast In 4K HDR For First Time

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After several days in Pyeongchang, there have already been a lot of Winter Olympics firsts for the United States.  Perhaps the biggest story is that of 17-year-old Red Gerard.  The Cleveland area native became not just the first American to win a gold medal at these games, but also the youngest snowboarding champion ever and the first athlete born in the 2000s to ever medal at the Winter Olympics.

But how did you watch the youngster pull off the upset in men’s snowboard slopestyle on Saturday?

If you have DIRECTV, you might’ve gotten to see Gerard nail that clean backside triple cork 1440 in stunning 4K HDR.  For the first time in Olympics history, the games will be broadcast in the most stunning picture quality available, thanks in part to AT&T and DIRECTV.  Now, from the comfort of home, viewers will get to see some of the world’s greatest athletes like never before, which will provide an even more in-depth experience when watching Shaun White, Lindsey Vonn and Maame Biney and many others as they look to capture the gold and win over the heart of an entire nation.

DIRECTV Channel 106 will broadcast figure skating, hockey, short track speed skating, ski jumping and snowboarding big air, among others, in 4K HDR and paired up with Dolby ATMOS sound – arguably the greatest television viewing experience for any sport in history.  We hope that also includes the luge, as that’s perhaps our favorite winter Olypics sport.  While you might see 4K HDR clarity on every TV at your local big box store, the implementation of it has been staggered up to this point, with very limited options for the mainstream consumer whose television has the capabilities.  That makes this news pretty significant in terms of not just live sports viewing but also home entertainment viewing in general.

It can only help continue the trend of 4K HDR to the point where it’s the norm for all television content.

But for those who might not have a 4K HDR television set, don’t worry, DIRECTV will also offer 4-in-1 Mix HD Channels, so their audience is able to simultaneously watch up to four broadcasts at once from NBC, NBCSN, CNBC and the USA Network.  Of course, you can also watch on your mobile device with the DIRECTV app.  There are plenty of other ways to watch the 2018 Winter Olympics, but this might be the best you’ll ever see it – and, if you ask us, it might just be the closest way of feeling like you’re there.