It wasn’t long ago that Northern California was devastated by wildfires and while first responders courageously helped those affected, the nation’s breweries came together to give back. Led by one of the country’s largest independent brewers, Sierra Nevada Brewing Company, Resilience IPA was born and with it a recipe distributed to over 1,000 breweries to raise money for the cause the best way they knew how: brewing beer. Now, Other Half Brewing Company is doing something similar to help the hospitality industry as it struggles during the COVID-19 pandemic.
Late last week, the New York City-based brewery announced it’s using that same concept to create a recipe for mass distribution around the world, in the hopes of raising money for the hospitality industry. It will be a global beer collaboration with individual breweries offering their take on it. At a time when beer sales are plummeting, restaurants and taprooms are closing and millions of Americans are currently without work, All Together IPA hopes to help bring money to those struggling. The recipe for this New England IPA, which can be downloaded at the beer’s website, features Columbus, Mosaic, Cascade, Citra and Simcoe hops along with flaked oats and other grains. No word on the ABV or IBU at this point, as it will likely vary with each brewery creating the recipe individually.
Creating a recipe provides the tools to make the beer at the lowest cost possible, so hyper-local breweries can help, even if it’s in the smallest of ways. Other Half is encouraging these beer producers to give a portion of the proceeds to supporting hospitality professionals in their own community – and, for them, it’ll go to the Restaurant Workers Community Foundation. The rest of the money will go to the individual brewery to help weather current financial hardships.
Other Half has provided everything to get this beer into the hands of drinkers. Breweries can download the label artwork, which was contributed by Stout Collective, on the website but Blue Label Packaging Company will print labels at cost for participating breweries as well. Oh, and there are even social media graphics too with the hashtag #AllTogetherBeer.
“At the end of the day, this is about what it’s always been about – community,” Other Half’s recent announcement read. “While we may not be able to come together in person right now, that spirit can never be taken away from us. If we do our part to protect and support each other, that spirit can actually be strengthened.”
There are dozens of breweries currently on board for creating All Together IPA including Trillium Brewing Company, Monkish Brewing Company, Omnipollo, Ska Brewing Company and Mikerphone Brewery. If you’d like to help support this cause, Other Half is encouraging drinkers to sign up for the mailing list to better know exactly when All Together IPA will be available to purchase at their local brewery.