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Sam Adams Celebrating Bruins’ Stanley Cup Final Appearance With Limited Edition Beer

Photo Courtesy of Samuel Adams

While the Boston area has been blessed, almost ad nauseam, with championships recently, it’s been eight years since the city’s beloved Boston Bruins earned a trip to the Stanley Cup Final.  Now, with the series against the St. Louis Blues tied at one, Boston’s most recognizable brewery is getting behind its hockey team with a limited edition beer that’ll be available just in time for Game 4.

Earlier this week, Samuel Adams – fresh off recent news of a monster $300 million merger with Delaware’s Dogfish Head Brewery – announced it will release Black & Gold, a 4.9 percent ABV, medium-bodied dark lager with notes of chocolate, coffee and roasted malt.  There’s little other available information about what drinkers can expect, so your best bet is finding some. The label of Black & Gold is just as unique as the beer, featuring an intimidating brown bear that resembles the Bruins’ mascot, along with big, bold lettering in black and gold. It will be available in four-packs of 16-ounce pounder cans.

It’s not the first beer Sam Adams has created specifically for a Boston sports team.  Earlier this year, the company brewed Too Old, Too Slow, Still Here – a 7.8 percent ABV Farmhouse Double New England IPA inspired by Tom Brady’s chant before Super Bowl 53 in Atlanta.  Black & Gold will be available starting on Monday, June 3 at 3 p.m. at its Jamaica Plain brewery in Boston and will be sold on a first-come, first-served basis – it’s unclear just how big of a batch Sam Adams made, however. If the Bruins hoist the Stanley Cup, it better be the only beer poured in professional sports’ most iconic trophy.

Budweiser should be taking notes and quickly come up with a Blues-inspired beer.