At this point, you’re well aware of the devastation taking place in California caused by wildfires, already leaving 76 dead and thousands without homes. Well, Sierra Nevada Brewing Company, the seventh-largest brewery in the United States, refuses to just stand around and watch as its home turf gets torched – instead, the brewery is using its powers to help Camp Fire relief.
Late last week, the Chico, California-based beer producer announced it will brew Resilience Butte County Proud IPA to raise funds for those affected by the Camp Fire, electing to donate 100 percent of the profits to help the community. The company plans to brew more than 2,000 barrels of Resilience IPA on November 27, also known as Giving Tuesday, and has asked more than 100 other breweries to create their own versions of the beer that same day, as well as to also donate 100 percent of those sales to Camp Fire relief. Sierra Nevada is even working with hop and malt suppliers to secure ingredient donations to participating breweries nationwide, thus ensuring those 100 breweries have the ingredients necessary to make the IPA. It remains unclear exactly what we can expect from the aroma and flavor of the beer, but is that really all that important here?
“We know that the rebuilding process will take time, but we’re in this for the long haul,” said Ken Grossman, founder of Sierra Nevada Brewing. “Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.”
Founded in 1979 by Grossman and Paul Camusi, Sierra Nevada became one of the nation’s most well known names in beer, a staple of the California beer community, thanks to more than a dozen year-round and seasonal efforts, many of which have won awards at the industry’s most important events, such as the Great American Beer Festival. And while the company’s facilities were spared by the fire, it’s no time to sit back and watch as many of its neighbors are picking up the pieces. The wildfire, which began on November 8, is the worst in the state’s history, burning over 142,000 acres and destroying more than 9,700 homes – and displacing almost 14 percent of the company’s employees.
It’s a great opportunity to try a new beer and know you’re helping someone in need. And if you can’t get your hands on the fundraiser beer, Sierra Nevada plans to release their version of Resilience IPA in January with limited distribution, so keep an eye out for that.