In 1926, Brouwerij Artois launched Stella Artois as a Christmas beer, naming it after the Christmas star and now, almost 100 years later, the company is releasing its first-ever, United States-exclusive, limited edition seasonal beer, dubbed Midnight Lager. Set to be unveiled to the public on Halloween night, appropriately in Sleepy Hollow, New York, it won’t hit shelves nationwide until November 4.
This light-bodied, 5.4 percent ABV black lager contains notes of dark chocolate and freshly brewed espresso, with a crisp, dry finish. It’ll be brewed using similar malts and hops to Stella Artois except with the additional aforementioned specialty notes. Midnight Lager will also feature a much different look than Stella Artois, with a bold black and gold label, which is inspired by the night sky and coinciding with the beer’s deep chocolate-brown color. The company, which is owned by Anheuser-Busch, believes the new offering is perfect for the crisp weather and that it will pair wonderfully with the various upcoming holiday meals and desserts, from cheese to chocolate.
“Stella Artois was originally brewed as a holiday gift for the town of Leuven in Belgium, so we know a thing or two about the holiday season and wanted to give a new gift to our consumers,” said Lara Krug, VP of Stella Artois said in a statement. “The rich taste of Stella Artois Midnight Lager along with the deep, warm notes perfectly complements the cold crisp weather and will be the brew worth toasting with this holiday season.”
If you happen to be in the Sleepy Hollow area on Halloween, you can stop by J. P. Doyle’s and The Hudson Anchor for free pours of Midnight Lager from 6 p.m. to 9 p.m. Then you’ll be the first to say you tried this “historic” beer. If not, Midnight Lager will be available in six-packs and 12-packs at beer stores across the country. There’s no word on how long it’ll be available.