For more than half a century, Vans has evolved into a name synonymous with action sports, specifically skateboarding, but next month the company is looking to take some of its apparel in a different, more artsy, direction. Vans recently announced a partnership with the Van Gogh Museum in Amsterdam to present an artfully designed apparel collection featuring some of Vincent Van Gogh’s greatest masterpieces , which will be available at the museum and on Vans’ website, starting on August 3. The best part is that the museum will dedicate a portion of its profits to the preservation of Van Gogh’s legacy and the collection of art, to continue to make the works accessible for future generations.
Heralded as one of the most famous artists to ever live, Van Gogh grew up in Amsterdam but spent much of his time in France, creating almost 2,100 works – including about 860 oil paintings – in a little over a decade before his mysterious suicide at the age of just 37. While it’s believed Van Gogh, who was at times a bit eccentric, sold just one painting during his lifetime, he became the face of impressionism in the years following his death. His work is best known for evoking beauty, emotion and color, with his most well known piece, Starry Night, easily one of the most recognizable works throughout the world.
Working closely with the Van Gogh Museum team, Vans selected four bodies of work that speak to both the creative ethos of the shoe company’s design and Van Gogh’s personal history. Those four works are Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait, all of which will further celebrate his artwork and showcase it in a new way, one that’s sure to turn heads and create new enthusiasts. The apparel in this collection will feature shoes, long sleeves, tees, hats and hoodies with Van Gogh’s works and while photos have been released, it doesn’t appear the full collection can be viewed just yet.
“We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent Van Gogh accessible to as many people as possible in order to enrich and inspire them”, Adriaan Dönszelmann, Managing Director of the Van Gogh Museum, said in a statement. “By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art ‘Off The Wall’ and into the world to a new audience outside the museum.”
According to Vans, every piece from the collection will include a special hangtag that highlights historical facts behind each piece of Van Gogh’s art. Honestly, if you have someone in your life that loves fine art, or if you simply want to get someone into art, this would make an awesome little gift, but we have to imagine this attire might wind up being a little pricey – and might not last too long. It’s for a good cause, though!