Most people over the age of 40 complain about how often younger generations have their faces buried in a screen – and let’s be honest, they’re not wrong. No matter what your age, we’re all on our smartphones way too much but Vitaminwater wants to change that, one person at a time. The Coca-Cola owned company recently announced it wants to help alleviate our smartphone addiction, offering $100,000 to anyone who can go an entire year without using their device. If you’re worried you can’t last that long, there’s a consolation prize – $10,000 for six months.
Deemed the “scroll free challenge” by Vitaminwater, this isn’t just open to anyone. No, you have to submit – oddly enough, via social media – an entry to the company by January 8 as to why you should be selected, at which point the winners will be drawn from across the United States and Washington D.C. sometime in the new year. To enter, post a pitch on either Twitter or Instagram of what you’d do with all that extra time, if you were no longer bound to your smartphone and incorporate hashtags #nophoneforayear and #contest. And, of course, there’s a lengthy list of rules accompanying the challenge.
We’re kind of wondering how exactly Vitaminwater plans to keep an eye on the participants, though we’d like to think each person is given a Zack Morris phone to carry around. That’s completely allowed, as contestants may use old-timey cell phones as well as computes and voice-controlled smart devices such as Amazon’s learning computers like the Echo. Keep in mind, the rules clearly state that the company may use a lie detector to prove if you’ve been loyal to the challenge, so you might just want to brush up on your interrogation skills. If you really want to get picked, Vitaminwater has broken down how it plans on scoring the entries, with 30 percent going to creativity, 30 percent going to brand relevance, 30 percent going to humor and the last 10 percent going to the overall quality such as grammar or use of photos and video. Basically, just appeal to the brand.
While there’s something to be said about a massive company trying to encourage – and we use that term loosely – people to get off social media and enjoy the world around them, this challenge has disaster written all over it. But hey, for $100,000 we’d try and stay off of our smartphone for a full year – or at least long enough to get that $10,000.