It’s no secret Weyerbacher Brewing Company has struggled in recent years, even filing for Chapter 11 bankruptcy earlier this year, but with a new majority owner, the Easton, Pennsylvania-based brewery is now looking to reinvent the brand, starting with a beer collaboration that’s fit for a king.
Weyerbacher, one of the state’s first big names in craft beer, is partnering with White Castle to create a brew that will be featured on tap inside the burger chain’s nearly 400 restaurants in 13 states, as well as in grocery stores where frozen White Castle products are sold. Neither of the two companies have a national presence, however their footprints do overlap in New York, New Jersey, Michigan, Ohio, Pennsylvania, Tennessee, and Wisconsin. Weyerbacher, which was founded in 1995, will need to expand its distribution to ensure this specialty beer will be sold at more of the Columbus, Ohio-based chain’s restaurants in states like Illinois, Indiana, Kentucky, Minnesota, Missouri and Nevada.
The news of this collaboration comes on the heels of Taco Bell and Anheuser-Busch-owned Blue Point Brewing Company, which calls Long Island home, creating Big City Bell Pilsner for the taco chain’s three New York City Cantina locations last December. Other companies such as Dunkin’ Donuts and IHOP have lent their names and signature ingredients for collaborations recently but those beers were not available in their restaurants, but rather, at the brewery’s location or in local beer stores. So what exactly can drinkers and late night cravers expect from the upcoming collaboration beer?
“We did a pilot brew for them, a kölsch that they loved, so that’s gonna be the first beer,” Weyerbacher chief operating officer Josh Lampe told Brewbound. “It goes well with burgers.”
Kölsch beers are fermented with ale yeast and finished with lagering, making for a light and crisp pale lager that is easily drinkable and not too heavy, perfect for a night of cheeseburger-eating. This German style of beer typically has a lower ABV, usually somewhere between 4.5 to 5.0 percent, like most mass-produced light beers. Yet to be named, this collaboration will be the first of seven the two companies pump out but there’s no word yet on when this new beer will be hitting restaurants across the country.
If only Harold and Kumar could’ve washed down their late night snack with a cold beer.